3 Strategies to Go Green and Save Green with Dell and Intel

Brandon Draeger, Product  Planning Manager, Dell

Researchers are proving  that what is good for your data center and budget is also good for the  environment. Here’s a quick strategy guide on how to go green and positively  impact your bottom line.

Right-sizing servers, measuring/monitoring, and improving your  Power Usage Effectiveness (PUE) will  result in an improved bottom line and a greener environment.

  1. Right-sizing your hardware and monitoring  power consumption can deliver the same quality performance to your customers.

  2. You save on  space, power, cooling and maintenance—and you don’t get stuck paying for more  than what you need.

  3. The environment benefits from operational  efficiencies including reduced energy consumption and a smaller carbon  footprint; and supply chain efficiencies including smaller quantities of more  environmentally-friendly packaging.

Implement one or more of  the following 3 strategies:

  1. Right-size  servers to boost your hardware performance and efficiencies

    It’s  no secret that the world’s top cloud providers and search engines use  servers engineered for performance and efficiency at scale. These lean machines  are stripped of superfluous components, and utilize shared infrastructure  to reduce space, power and cooling demands. Dell’s PowerEdge C servers are  specifically built for scale-out environments. With Dell Modular Data Centers, Microsoft  Bing Maps reports 8x in cost savings with 5x the density than traditional computing models, and achieved  a PUE of 1.03!

  2. Measure  and monitor your power consumption at a more granular level

    To control your power and cooling costs,  you need to measure BOTH the server and data center levels. Why does this  matter?

    Measure and monitor performance and efficiency by using your  server’s built-in power management capabilities. Intel®  Intelligent Power Node Manager provides power monitoring and policy-based  power management at the individual server level. By adding a power management  console like JouleX  Energy Manager (JEM), you can lower server power consumption by up to 25%  without impacting performance.

  3. Improve  your Power Usage Effectiveness (PUE)

    Implement  efficient power and cooling best practices throughout your data center facility.  For higher power density facilities, electricity costs can account for over 10%  of the total cost of ownership in higher power density facilities. The Green Grid and EPA EnergyStar offer ways to benchmark current performance of data centers, determine levels of  maturity, and identify next steps to achieve greater energy efficiency.

    Some of the more  common techniques that have become popular include:

    • Fresh air technology allows servers, storage units, and network  switches to run at more extreme temperatures (up to 113◦F in excursion-based  operation) to help save on cooling, and in some climates, eliminate chillers  altogether.

    • Economizer cooling involves using only outside air to keep the data center cool. A test done by Intel proved this method effective in climates  as hot as 92◦F.

    • Data center containment such as creating hot and cold aisles to  prevent cool air mixing with hot, resulted in a 7.7% improvement in overall  energy efficiency and 18.8 million kilowatt hours (kWh) annualized savings for  Verizon.

Take the  next steps to running a greener and more cost-effective data center

Visit Dell’s green page to learn more about Dell’s approach to  green technology. Learn about Intel  Intelligent Power Node Manager on the Dell PowerEdge C Series Energy Efficient  Server. Dell’s Data Center Capacity Planner provides power, cooling and  airflow estimates for server centers. Request the JouleX Enterprise Energy  Management Buyers Guide to learn more about smarter power consumption management. Benchmark  your data center with tools and research from Green Grid and EPA EnergyStar.

Note: What is PUE? PUE = total  facility power divided by IT equipment power. PUE is the ratio of the total  amount of power used by a data center to the power delivered to the equipment  used to manage, process, store and route data. An ideal PUE is 1.0.