Companies Benefiting from Server Refresh – Q1 2010

Every day, Intel® technology and platforms help companies solve business problems and challenges. Here are a few of the growing number of stories and reasons for choosing Intel processors and technology.

Winning: Western Digital – Storage technology leader

Western’s performance demands kept rising. With the economy pushing IT to cut costs, Minh Vu, director of data systems and operations, says his IT shop has found a way to meet those demands and deliver even greater ROI: continue its server refresh on the Intel® Xeon® processor 5500 series. The economics of the new processor are so compelling, Vu says, “Even in hard times, we don’t have to hold off on server replacement. With every new server I buy, we come out ahead.

Read about it here

The results:

  • Increased application performance. Performance-sensitive engineering applications run 20-25 percent faster than on Western’s Intel Xeon processor 5400 series-based platforms.

  • More virtual machines. Western Digital can put 33 percent more virtual machines on an Intel Xeon processor 5500 series-based server than on its Intel Xeon processor 5400 series-based systems.

  • New server deployment cost drops by over one-third. Counting total hardware, memory, software, maintenance and other operational costs, Vu says the cost of deploying a new server has fallen by one-third.

Winning: The Schwan Food Company

The Schwan Food Company (Schwan) has grown to become a multibillion-dollar enterprise that relies on IT to sell its frozen foods from traditional delivery trucks, in grocery-store freezers, online, and in the foodservice industry. In 2001, the company began virtualizing its IT infrastructure to improve response time and cut costs, while migrating mission-critical applications from a mainframe to Intel® processor–based servers. Over the last two years, continued virtualization with the Intel® Xeon® processor 5500 and 7400 series has helped the company reduce power and cooling by 13 percent, decrease server real estate by 30 percent, and extend virtualization to new applications across the enterprise.

Read about it here

The results:

  • Improved responsiveness. With a virtualized environment, the IT group has accelerated new application deployment from two weeks to one day.

  • Decreased power consumption and footprint. By consolidating applications on fewer physical servers, the IT group has cut power consumption by 13 percent and reduced the hardware footprint by 30 percent.

  • Extended virtualization. The performance of Intel processors has helped the IT group extend virtualization to new applications across the enterprise.

Winning: Mappy

Mappy, a fully-owned subsidiary of the PagesJaunes Group, is a key player in the European online map market segment. The maps are supplemented with an array of local detailed

knowledge, such as weather reports, the cheapest petrol stations, hotels and even where to park your car (e.g., in a remote London suburb). Its website is one of the top 25 most visited sites in France with approximately 8 million unique visitors each month. The site is absolutely

central to Mappy’s business. Mappy wanted to launch new functionality and new services on its website and also release new APIs into the marketplace. As a result, it needed to ensure maximum performance from its back-office IT infrastructure.

Read about it here.

The results:

  • New platform. Gains new high-performing, stable platform to re-launch business critical website and new business services

  • Data centre gains. Requires fewer services and less data centre space and lowers energy costs while maintaining same TCO as with a larger number of IBM servers

  • Reduced energy. Electricity consumption fell from 55 kVa (kilovolt amperes) to 40kVa

Winning: Clark   County, Nevada

Economic hard times pose a double challenge for state and county governments, increasing the demand for services at a time when revenues are falling. In Clark County, Nevada—which covers an area the size of New Jersey and encompasses the world-renowned Las Vegas Strip—the IT department has found a winning strategy for dealing with the challenges. The county’s IT leaders say that virtualization and consolidation strategies using the latest Intel® Xeon® processors help ensure that Clark County’s IT infrastructure is sustained through the tough financial times, by both helping to reduce costs and keeping up with expanding automation.

Read about it here

The results:

  • Increased capacity and density. By replacing older servers with servers based on the latest Intel Xeon processors, Clark County has achieved 10:1 consolidation rates while gaining the performance and headroom to support new applications.

  • Greater IT efficiency. Consolidation, virtualization, and standardization allow the county’s IT department to better meet the increasing automation needs of the agencies it supports.

  • Significant cost savings. Greater processor performance and energy efficiency are generating significant savings on server total cost of ownership (TCO) as well as postponing the need to expand the data center. Consolidating server workloads onto fewer, higher-performing Intel® processors has significantly reduced software costs