Co-Authored By Elisabetta Romano, VP & Head of TV and Media at Ericsson
The media industry is undergoing complete transformation, driven by mobility, broadband and the cloud – the primary enablers of change. We recognize that these elements are at the heart of a shift in global consumer behavior, as viewers expect more services and more access to their favorite content. In response, content owners, broadcasters and TV service providers are constantly looking for innovations to their platforms and infrastructure that will enable them to meet these new demands.
Ericsson and Intel recognize that the media industry will need solutions to enable these innovative service models, and we’re excited to announce a new collaboration between our two companies at IBC 2016. The goal is to accelerate opportunities for media companies through Ericsson’s leadership in video processing, mobility and cloud infrastructure, alongside Intel’s advancements in compute, storage, and networking technologies.
The objective of this collaboration is to build the foundation for a cloud-centric media infrastructure and accelerate the delivery of an array of virtualized media applications and solutions. Through software-based compression and processing, cloud architectures and IP-connected video consumption, Intel and Ericsson will work together to drive efficiencies, performance and accessibility of video on all devices.
Ericsson and Intel are making significant investments in order to meet the application, service and infrastructure demands of the next wave of the media industry. The goal is to drive acceleration of capabilities and performance to create opportunities and deliver differentiated media experiences on any device imaginable, while driving down operational costs.
Twelve months ago, Ericsson announced its agreement to acquire Envivio, a software-based video processing and delivery solutions company, to better enable Ericsson’s support of software-defined and cloud-enabled architectures. Intel also recognizes that data centers are facing an inflection point in the delivery of software defined infrastructure (SDI) and has a vision that SDI will transform data centers into consolidated, energy-efficient, open-standards based, agile and cost-effective systems. Intel’s new hardware technologies will speed this consolidation; later this year, Intel plans to release Intel® Xeon® processors with integrated FPGAs that will accelerate the performance of algorithms and applications in the software-defined data center. Ericsson and Intel research centers will also explore joint innovation around video processing.
The combination of Ericsson’s HDS8000 Hyperscale datacenter system and Intel® Rack Scale Design will help to transform the media datacenter by enabling a disaggregated hardware approach that will dramatically improve efficiency, utilization, automation and total cost of ownership. The potential media use cases for data center workloads include media processing, media delivery and cloud DVR, enabling TV players to build trust in their service delivery while embracing new technologies at the same time.
Ericsson and Intel will work together to enable agile service delivery, giving media players the opportunity to drive organizational flexibility and bring new and compelling services to market. For instance, Ericsson’s MediaFirst TV Platform and its native cloud and SaaS approach already leverage DevOps models for continuous development and deployment in live systems. Ericsson is adopting virtualized micro-service based applications in all of its solutions to give complete flexibility to deployment and operational models.
Moving beyond the media experiences available today, Ericsson and Intel® are also working together to accelerate the development of 5G-ready networks and have previously announced the adoption of both LTE and 5G for media-specific use cases such as LTE Broadcast and fixed wireless access. We believe that 5G connectivity will provide the bandwidth and low-latency required by a range of new immersive augmented reality features, from 360 degree video VR to Social VR. That will eventually enable us to bring UHD video and a range of new experiences to home and mobile users, including fixed-wireless access to expand last mile reach.
As the rapid transformation of the media experience extends across all aspects of the value chain, our mission is clear: enable our customers to deliver differentiated media experiences on any device imaginable, while driving down operational costs.