You could say that Business Intelligence is the collective knowledge of an enterprise. How intelligent a particular business is depends on a lot of factors, but the ability to make sense of a vast array of information is a key to effective decision-making. Intel is a large, multi-national corporation that is working with huge data sets, a large global workforce, and an insatiable need for timely information. Creating effective business intelligence solutions is a major challenge for the IT organization. In this podcast we hear from Intel IT's David Schaefer about the development of Intelâ€™s self-service BI program, and how that program has improved the decision-making capabilities of Intel ITâ€™s business users.