Lowering the Cost of Data. A Lot.

When intelligent hardware meets smart software, something amazing happens. It helps you to lower the cost of data. And not just a little. A lot. It’s no secret that businesses can gain strategic advantages from turning data into insights faster than their competitors. But the exponential growth of data threatens any effort to reduce costs and lower the data center’s environmental footprint. IBM is one of the leading companies helping customers optimize these trade-offs. IBM’s next-generation database software, DB2* 9.7, offers sophisticated features designed to increase business performance and flexibility and reduce the operational costs of managing data. IBM’s deep compression technology yields compression rates of up to 83 percent, lowering storage-related costs. DB2 is fully optimized for the Intel Xeon processor 5500 series and delivers 78 percent more performance and 52 percent better performance per watt than on the Intel Xeon processor 5400 series. That’s the largest single-generation improvement since IBM and Intel began collaborating in 1996 to optimize DB2 performance on Intel-based servers. It produces faster reports and responses at a lower cost and with a smaller environmental footprint. And it’s easy to get the performance. “Not only can you achieve superb performance results by combining the DB2 product with the Intel® processor, but we were able to do that with an absolute minimum amount of tuning,” said Berni Schiefer, distinguished engineer at IBM. “Through an out-of-the-box experience, anyone can achieve those results.”

The Intel® Xeon® processor 5500 series includes intelligent performance that can increase frequency on demanding workloads when conditions allow and turn off processors to save energy when they’re not being used. IBM DB2 9.7 automates many time-consuming database administration tasks. For example, DB2 9.7’s self-tuning memory manager allocates system memory for top performance depending on the type of workload. In a head-to-head comparison between DB2 9.7’s self-tuning memory manager and some of IBM’s best performance engineers, the self-tuning memory manager won. Mark Budzinski, vice president and general manager for WhereScape USA, which builds data warehouses, summed it up very well: “When you consider what’s going on now with Intel’s intelligent performance and what IBM is up to with DB2 9.7, this is not business as usual. This is really game-changing technology.” Check out this video for more on this.

So how does all this stack up? According to a recent ITG report, companies who upgrade from IBM X335 servers running DB2 8.2 to new IBM X3550 M2 servers running DB2 9.7 benefit from a 59 percent reduction in total cost of ownership (TCO), a 6:1 average consolidation ratio,  and a less than eight month payback period. The bottom line is: If you have 4 year-old servers running a previous version of DB2, you can substantially lower your costs, reduce your environmental footprint and achieve a rapid payback. Now is the time to upgrade your infrastructure to lower the cost of your data.