Oracle OpenWorld Presents New Horizons for the Cloud

I was in the crowd on Sunday, Sept. 30, when Oracle CEO Larry  Ellison welcomed attendees to Oracle OpenWorld with a keynote address that had one dominant theme: Oracle is embracing the cloud in a big way. Mr. Ellison’s address on Oracle’s cloud strategy underscored the news coming out of other IT industry events this year: Enterprise computing is moving to the cloud and even the mightiest of traditional data center technology companies must align their technologies and join the movement.

In the keynote, Mr. Ellison announced several new cloud-based offerings and technologies. He announced that Oracle will soon offer an Infrastructure-as-a-Service (IaaS) product, based on the company’s software and hardware, including Oracle’s operating system, virtual machine technology, compute services and storage systems networked together with Infiniband* networks.

Mr. Ellison also announced Oracle’s new private cloud service. The Oracle private cloud will be installed in the customer’s data center, but can be completely owned and managed by Oracle. The customer then pays a monthly service fee based on usage.

Another new service announced by Mr. Ellison, the Oracle* Database 12c, is set to launch in 2013. The first true multi-tenant database, Oracle Database 12c (the “c” stands for cloud) includes the memory, processes, and storage of multiple databases all consolidated into one containerized database for greater operational efficiency. It is a first for cloud at the database layer.

Mr. Ellison also announced Exadata* X3, the hardware foundation for the Oracle cloud, which includes 26TB of memory – 4TB of DRAM and 22TB of Flash memory in a single rack. The X3 starts at under $200,000, making it accessible for mid-size businesses.

The X3 compute is powered by Intel® Xeon® E7 processors and storage is powered by Intel Xeon E5 processors. The cloud isn’t just another commodity IT model. To do cloud right requires technology that’s optimized for the cloud. And for leading vendors of cloud services, including Oracle, that means Intel processors and cloud technologies. Intel delivers foundational cloud technologies that promise to optimize, scale, and secure server, network, and storage infrastructures.

As Diane Bryant said in her keynote at OpenWorld, Intel believes it is imperative that businesses remain competitive with efficient, scalable, and converged architectures. This will enable IT to unlock insights from data. On stage, Diane presented a compelling Oracle TimesTen* In-Memory Database demo that highlighted the value of Intel® Solid State Drives over traditional spinning drives for persistent data. Additionally, Diane had Dr. Marcus Praetzas from Deutsche Bank highlight a migration to Oracle Exadata* engineered systems enabling a 2x performance increase with twice the data for fraud analysis at 20% less power consumption. You can see highlights from Diane’s keynote here.

Intel is proud to play a leadership role in the movement to the cloud, working with industry partners to build an open, interoperable future for cloud computing—with the technologies that can make it a reality.

Take a look at our Cloud Usage Models and see how Intel envisions a world where data and services are shared securely in the cloud.

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Tim Allen

About Tim Allen

Tim is a strategic marketing manager for Intel with specific responsibilities related to the cloud, big data, analytics, datacenter appliances and RISC migration. Tim has 20+ years of industry experience including work as a systems analyst, developer, system adminstrator, enterprise systems trainer, product marketing engineer and marketing program manager. Prior to Intel Tim worked at Tektronix, IBM, Intersolv, Sequent and Con-Way Logistics. Tim holds a BSEE in computer engineering from BYU, PMP certification and a MBA in finance from the University of Portland. Specialties include - PMP, MCSE, CNA, HP-UX, AIX, Shell, Perl, C++