Recapping Intel Highlights at SAP TechEd 2014: Videos and Animations

SAP TechEd 2014 at Las Vegas was an exciting and enjoyable show, brimming with opportunities to learn about the latest innovations and advances in the SAP ecosystem. Intel had its own highlights, as I explain in this video overview of Intel’s key activities. These included the walk-on appearance of Shannon Poulin, vice president of Intel’s Data Center Group, during SAP President Steve Lucas’s executive keynote. Shannon did his best to upstage the shiny blue Ford Mustang that Steve gave away during the keynote, but that was a hard act to top. Curt Aubley, Intel Data Center Group’s vice president and CTO, took part in an executive summit with Nico Groh, SAP’s data center intelligence project owner, that addressed ongoing Intel and SAP engineering efforts to optimize SAP HANA* power and performance management on Intel® architecture.

I was at the conference filming man-on-the-street interviews with some of Intel’s visiting executives. I had a great conversation with Pauline Nist, general manager of Intel’s Enterprise Software Strategy, on the subject of Cloud: Public, Private, and Hybrid for the Enterprise, and the future of the in-memory data center. I also spoke to Curt Aubley about How Intel is Influencing the Ecosystem Data Center and how sensors and telemetry can provide real-time diagnostics on the health of your data center.

In the Intel booth, we also had the fun of launching our latest animation, Intel and SAP: The Perfect Team for Your Real-Time Business, a light-hearted look at the rich, long-standing alliance between SAP and Intel. In the video, the joint SAP HANA and Intel® Xeon® processor platform has the power of a space rocket—a bit of an exaggeration, perhaps. But SAP HANA is a mighty powerful in-memory database, designed from the ground up for Intel Xeon processors. Dozens of Intel engineers were involved in the development of SAP HANA, working directly with SAP to optimize SAP HANA for Intel architectures.

It’s not too late to catch some of the action from our booth! We filmed a number of our Intel Tech Talks, so click on these links to watch industry experts discussing the latest news and advances in the overlapping orbits of SAP and Intel.

Follow me at @TimIntel and search #TechTim to get the latest on analytics and data center news and trends.

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Tim Allen

About Tim Allen

Tim is a strategic marketing manager for Intel with specific responsibilities related to the cloud, big data, analytics, datacenter appliances and RISC migration. Tim has 20+ years of industry experience including work as a systems analyst, developer, system adminstrator, enterprise systems trainer, product marketing engineer and marketing program manager. Prior to Intel Tim worked at Tektronix, IBM, Intersolv, Sequent and Con-Way Logistics. Tim holds a BSEE in computer engineering from BYU, PMP certification and a MBA in finance from the University of Portland. Specialties include - PMP, MCSE, CNA, HP-UX, AIX, Shell, Perl, C++