“SAP TechEd 2008 North America & Intel”

What a fascinating couple of weeks for Intel. The week of Sept 8, my colleagues at Intel and I spent the week in Las Vegas at the SAP TechEd Conference. This show has over 6000 attendees including IT decision makers, developer and partners. I found this audience to be very technical and eager to understand the value of Intel architecture in relation to their SAP deployments. The Intel team stepped up and delivered in many ways to educate this audience that Intel architecture is not only the best solution for mission critical datacenter infrastructure, but that we provide clear TCO benefits to the customer.

We were fortunate to be able to feature the New Intel® Xeon® 7400 processor series via our partners IBM and Vmware. IBM announced a world record 2-tier SD benchmark on the IBM xseries 3950. The result of 9,200 SAP SD Benchmark users was achieved on the IBM System x™ 3950 M2, configured with eight Intel® Xeon® X7460 processors. Absolutely amazing.

One of the best learning experiences from the conference was speaking directly to IT decision makers in fortune 500 companies regarding the value of the Intel® Xeon 7400 series processor in SAP deployments. We were able to alleviate their concerns of HW costs associated w/ migration to ERP 6.0, business value of upgrading hardware and overall show clear TCO benefits of the core micro architecture from Intel. We backed it up with proven examples of TCO savings from multiple companies and even showed how Intel IT itself successfully migrated to ERP 6.0 and minimized business disruption significantly.

I've also had the opportunity to chat with James G. White with HP. Check out the video below to see what HP has to say about Modernizing the SAP Landscape....

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Great stuff, great show. Loved it.