Solving the Mobile Video Optimization and Monetization Conundrum

Leveraging high density computing for cost-effective optimization, high performance analytics, and next-generation NFV evolution

By Sven Freudenfeld, Director, Business Development, Telecom-Cloud, Kontron

Everybody’s talking about the exponential growth of video and its impact on network capacity and subscriber quality of experience. The thing is, nobody’s really solved the problem in a cost-effective and comprehensive way – until now.  We won’t bore you with market statistics and forecasts, since you probably live them. Instead, let’s chat about the real problems you face.

The trend is foretelling: service providers and cable operators are competing for the same customer base who want the convenience of being platform and location independent. This in turn forces operators to make difficult decisions on how to balance content delivery with the available compute and bandwidth resources. Multi-screen reduces subscriber churn, but does not come for free.

Previously, mobile service providers had to manage low-bitrate, low-resolution content across their networks, including multimedia messaging services (MMS) and multimedia broadcast multicast services (MBMS). With the advent of OTT video they now have to deliver HD content across bandwidth constrained pipes. Conversely for cable operators, the management and delivery of high-bitrate HD content (and now Ultra HD) is part of their DNA. However, the delivery of high quality video across unmanaged, bandwidth-constrained networks presents a challenge most cable operators are unfamiliar with.

Problem #1: Current mobile video optimization solutions are inadequate. The business case for optimization is suspect because transcoding is an expensive operation. Purpose build solution cost and scalability are major concerns, and vendors are challenged to deliver. What technology fits best to repurpose elements to provide more flexibility in the deployment of video optimization.

Problem #2: The real goal of operators is not just to manage the OTT traffic more effectively, but to find ways to monetize it. However, most operators suffer from the inability to truly make monetization decisions because they lack an understanding of the traffic, the quality with which it’s delivered, and the subscriber behaviors driving it.

Problem #3: On top of the video issues, operators are faced with evolving next generation networks, with NFV and SDN front and center, but with limited real-world examples to help them plan effectively.

At Mobile World Congress, Intel, Kontron and Vantrix will demonstrate a solution that solves all three of these problems enabling successive, major benefits to mobile operators. The demo at the Kontron booth in Hall 5 Stand 5H19 will highlight solutions available today that demonstrate the following:

  • A high density transcoding solution for video optimization that reduces the raw CPU footprint required by 4x over current computing platforms, significantly improving the business case.
  • A high performance Big Data platform that cuts processing time by more than half, enabling rapid analysis of video traffic data for new insights driving optimization and monetization.
  • Cloud virtualization of high density, general purpose computing hardware across multiple applications.

Get a sneak preview of the demo and register to meet us at MWC. See you in Barcelona!

Sven Freudenfeld is responsible for Business Development for the Communications Product Business Unit at Kontron focusing on the telecom and cloud vertical markets. Sven possess more than 15 years experience in voice, data, and wireless communications, having worked extensively with Nortel Networks in Systems Engineering, Sanmina-SCI in Test Engineering, and Deutsche Telekom in Network engineering. He previously held the position as President of the Communication Platform Trade Association and is currently an active member of PICMG’s xTCA marketing work group. Sven holds an electrical engineering degree from Germany.