Jim Jeffers, Sr. Principal Engineer and Sr. Director of Intel’s Advanced Rendering and Visualization team, leads the design and development of the open source rendering library family known as the Intel® Rendering Framework. Intel RF is used for generating animated movies, special effects, automobile design and scientific visualization. Jim joined Intel in 2008 participating in the development of manycore parallel computing and the Intel® Xeon Phi™ product family, including co-authoring 4 books on manycore parallel programming. Jim's experience includes software design and technical leadership in high performance computing, graphics, digital television, and data communications. Jim's notable work prior to Intel includes development for the Tech Emmy winning virtual 'First Down Line' technology seen on live American football TV broadcasts.