On this day in 1920, the 19th Amendment of the U.S Constitution was signed into law. Today at Intel, we’re celebrating the strides made by women since then, and looking at how we can work to support these and future advances.
Recently, we’ve been transparent about our progress toward our goal to strengthen diversity and inclusion at Intel, and we’ve focused on creating space and opportunities for women to flourish in the tech industry. We know that this broad vision will not only contribute to a healthier community, but it will also drive better experiences and innovations for consumers, our partners, and our business.
The Significance of Female Consumers and Women-Led Teams
In today’s marketplace, women play a significant role in almost all household purchasing decisions. Women in the U.S. have the spending power of $5 to $15 trillion annually, and take part in nearly 90 percent of consumer electronics purchasing decisions. This statistic is significant at the enterprise level, but its influence has also trickled down to small businesses as well. At this point, to ignore the importance of female customers would be inadvisable for any size business.
Additionally, teams led by women (or those with significant roles for women) have proven to be highly innovative, productive, strategic, and, in turn, more successful. This success has fueled their growth — women-owned businesses will create up to 5.5 million new jobs by 2018.
Intel values the important role women play in purchasing, creating, and fostering successful businesses. We also recognize the inherent value of engaging a diverse workforce and that sharing how we’re getting there along the way will lay the foundation for others to follow. This past January, we set a big representation goal, investment commitment and timeline to achieve — we committed $300 million toward reaching full representation of women and minorities in our U.S. workforce by 2020. As technology becomes more essential to all businesses, it’s necessary for the tech industry to continue to build more inclusive environments that leverage the skills and experiences of all its talent.
Intel isn’t satisfied with just achieving full representation of its workforce. It recognizes the need to increase representation in the pipeline and build for the future of the entire industry. There isn’t enough diversity within engineering and computer science.
"I think we started this process thinking that the pipeline was empty and we'd have to start at the very beginning," Intel CEO Brian Krzanich said in a recent interview with USA TODAY. "But we were all pleasantly surprised that there's actually a pretty good pipeline going."
The hiring team at Intel found that they also had to expand where they traditionally looked for top talent in the U.S. by focusing recruiting efforts at historically black and Hispanic colleges and universities.
Intel Products Supporting Women at Work
We believe that strong women on our teams will positively impact product innovations that are appealing to female customers, who research indicates make 65% of consumer electronic purchasing decisions. Similarly, many women-led businesses are finding useful solutions from Intel’s product suite. Below, you’ll find previously featured female business leaders that are growing their businesses through the use of technology.
In the restaurant industry, Katie Poppe has become a grassroots, brand-building legend as the co-founder of popular destinations Blue Star Donuts and Little Big Burger. Using social media and exploring the newest POS technology, Poppe is building a leading dining empire.
In service, customer care is everything. Celeste Trapp, owner and president of a chain of high-end hair salons, is committed to maintaining new servers and using Web-based marketing tools to stay in touch with clients and grow her brand.
As an executive and leadership coach, Trudy Bourgeois is committed to building leadership skills in women and people of color, and technology plays a central role in making that happen. Because she’s always on the go, she uses mobile devices and virtual service options to grow her business and connect with her customers in the digital age.
Managing a technology events firm means you have to be timely and knowledgeable. Prospera Events owner Andrea Lowery relies on Office 365 collaboration tools and Intel-powered mobile devices to stay connected and manage IT issues in real time, creating loyal clients in the process.
Intel is proud to partner with women-led businesses, large and small. Please join us in celebrating the world-changing accomplishments of women — past, present, and future.
To find out more about Intel’s commitment to diversity, visit intel.com/diversity.