Consumerization: Oh, how we love technology

Managing the Changing Landscape of IT: Technology Enthusiasts

Last month as I read through this report from CIO Insight, I was introduced to a new term: digirati. The digirati are described as the most advanced companies that actively seek out and experiment with new technology. They also are the most likely to use technology to gain a business advantage.

At Intel, we call those most advanced companies “tech enthusiasts.” Tech enthusiast companies proactively invest in mobility, security, collaboration, and information management solutions and consider technology as a competitive differentiator. Both of these terms are natural adaptations of “innovators” and “early adopters” categories that Goeffrey Moore’s “Crossing the Chasm” model introduced in 1991.

Crossing the Chasm - Intel IT Center.jpg

Like companies, individuals have similar tendencies for technology adoption.  Personally, I characterize myself as a “fast follower” (a pragmatist according to Moore’s chart): I need to know that the technology works before I feel comfortable adopting it. I also want it to be easy. I don’t want to have to troubleshoot or tinker with it. My own experience (and lessons learned from numerous home improvement projects) has taught me to adhere to the principle of “measure twice, cut once.” Basically, I’m looking for best practices to help me be successful, effective, and efficient.

In relation to the consumerization of IT—I’ve seen some IT organizations eagerly embrace the influx of personal devices into the enterprise, while others are more cautious and are awaiting case studies and best practices to be developed that they can model. Still, the pace of technology innovation continues to accelerate, and even the most conservative of companies are beginning to see the need to speed the pace at which they incorporate new tools into the enterprise. This is due in no small part to the fact that the technology we use in our personal lives has a distinct impact on the technology experience we expect at work. 

When it comes to consumerization, what is it that encourages organizations to cross that chasm and embrace technology at a faster pace? To find the balance between traditional IT requirements and emerging end-user needs?

For starters, we know that security, manageability, and remote wipe capabilities are top requirements for a successful BYOD program. That’s according to recent BYOD peer research from the Intel® IT Center. We also know that there are still challenges to overcome, especially for companies in heavily regulated industries with strict requirements around data security.

Fortunately, best practices related to consumerization are now emerging in the industry, including from Intel IT, which has published five best practices from our successful efforts to incorporate more than 25,000 employee-owned smart phones into the enterprise since 2010. [link    to] I personally have been involved in both open and private work group discussions to share best practices, and these continue to evolve.

Where are you in the BYOD journey?

At Intel, we’re interested in learning: When it comes to BYOD, where does your organization fall on the spectrum of “adopter”?

If you’re an innovator or early adopter and have identified best practices for BYOD, please share what worked, what didn’t, and how you’re evolving your policies over time.

If you identify as a skeptic, a pragmatist, or a conservative, I’m interested in hearing what concerns, questions, or barriers you are working to overcome.

Together, in sharing best practices and through ongoing discussion, we can better and more securely embrace consumerization and discover ways to drive greater business value through technology innovation and adoption.

#Consumerization #BYOD #TechEnthusiasts #Digirati