Day One Intel IDF 2007 – Otellini Goes “Extreme”

Today is Day One- the official opening of Intel IDF 2007 in San Francisco. The Open Port Community Managers (me, Bob and Josh) gathered - anxious & ready for a busy blogging day. I am blogging from the IT@Intel perspective- the IT spin.

Kicking off the morning was a mention by Pat Gelsinger of Open Port and the prevalence of social media at IDF. Now we're talking! Pat introduced the theme of IDF which is celebrating the last decade - the innovation and technology that has literally changed the world. Then Otellini hit the stage...

<br>
<embed type="application/x-shockwave-flash" src="http://www.podtech.net/player/podtech-player.swf?bc=2d2283be1c1c44f4bb3619710f00376f" flashvars="content=http://media1.podtech.net/media/2007/09/PID_012584/Podtech_IDF_Keynote_Otellini.mp3&totalTime=790000&permalink=http://www.podtech.net/home/4154/otellini-keynote-live-from-idf&breadcrumb=2d2283be1c1c44f4bb3619710f00376f" height="269" width="320" allowScriptAccess="always" ></embed>
<br>

Otellini opened with the keynote "Extreme to Mainstream. Extremes in technology, product and usage." He focused on how we need to come together as an industry to drive technology from inception to widespread adoption. He showed a picture of what an "ordinary" worker looks like today- WiFi enabled Centrino notebook, Bluetooth, MP3 player versus 5 years ago it would have been bleeding edge. How did we get there? Intel's relentless pursuit of Moore's law to bring new technology to the market year after year. Over the years, Intel has also pushed communication technology to the point where hot spots are now all over the world. Intel has also been integral in moving memory to the technology that supports more mobile technology. Lastly, power- in new silicon technology, Intel has reduced the power consumption while increasing the compute power. Together all this is the basis of the digital world.

At the core of the digital world is Intel's silicon processor technology. At the heart of this is the transistor- Recently, Intel broke through with new technology that provides a 20% faster performance increase while reducing the power by a factor of 10. This is the magic of the 45nm technology. Intel now has the capability to add more technologies integrated directly into the chip. Each die holds 1.8B transistors! November 12th Intel will launch Penryn plus several of the first 45nm skus for servers and high-end desktops. Penryn- is taking the same quad-core technology in the 7300 series and moving it 45nm. This also encompasses new package technology that is 60% smaller to fit into reduced form factors and extract costs from the design. Coming next is Nehalem- very modular and represents the scaleable next generation Intel Architecture. Nehalem allows Intel to dynamically change features such as cache. End users can also have dynamic capabilities such as turning off threads, cache etc. Multi-tasking will be taken to a whole new level.

Otellini then spoke about the next mainstream - Extreme Mobility. Basic mobility is now prolific. We expect to be connected everywhere. However, mobility has a lot of room to improve- need new devices, services and products. Where does Intel come in? Ultra mobile and ultra low power silicon that will power devices that allow you to connect anywhere, anytime. Intel is also driving the network to support the always connected with WiMax moving into the mainstream. Fixed WiMax to mobile trials are speeding up and Intel is investing to make WiFi ubiquitous. Intel is building an integrated WiFi WiMax module that will be available for notebooks next year- code name Echo Peak. Will ultra mobile devices plus WiMax change the face of the internet? What is possible? Paul stated that Intel's job is to make what is possible- probable.

So what does all this mean to IT?

Penryn and Nehalem have the potential to take data centers to a dramatic new future - Consolidated, Virtualized and Green. If we look at the results that Rob Carpenter saw with the newly released Quad-Core 7300 series , the new 45nm technology should blow the lid off of the server performance vector without adding more heat. The possibilities of doing more with less could actually become a reality in the age of shrinking IT budgets and the need for smarter & more data center capacity.

The extreme potential of mobility could literally change the way that workers work and company's communicate externally. IT could finally have the tools to support our business customers in a global economy. Business in emerging markets could explode. If your company hasn't made the mobile leap- it's coming. One of the key reasons Intel IT made a significant move towards mobility is due to the global nature of our business and the need for business continuity- no matter what the environmental conditions may be. Not too long ago, flooding in India created what could have been a major challenge in keeping the business running for Intel. Fortunately, our move to mobile platforms allowed our business customers in India to work from alternate locations which resulted in a minimal impact to our everyday bottom line. Now I know what you are thinking - mobile equals increases security threats. I would argue that it isn't as much the technology as it is people. Technology may increase the speed- but the masterminds, who actually "throws the bombs" are people. Read and listen to Tim Casey's latest audio blog to see how Intel IT proactively analyzes & reduces our security risks.

Stay tuned...more coming soon.