Today, 70 percent of US consumer Internet traffic is video, and it’s growing every day with over-the-top (OTT) providers delivering TV and movies to consumers, broadcasters and enterprises streaming live events. Cloud computing is changing the landscape for video production as well. Much of the work that used to require dedicated workstations is being moved to servers in data centers and offered remotely by cloud service providers and private cloud solutions. As a result, the landscape for content creation and delivery is undergoing significant changes. The National Association of Broadcasters (NAB) show in Las Vegas highlights these trends. And Intel will be there highlighting how we help broadcasters, distributors, and video producers step up to the challenges.
Intel processors have always been used for video processing, but today's video workloads place new demands on processing hardware. The first new demand is for greater processing performance. As video data volume explodes, encoding schemes become more complex, and processing power becomes more critical. The second demand is for increased data center density. As video processing moves to servers in data centers, service cost is driven by space and power. And the third demand is for openness. Developers want language- and platform-independent APIs like OpenCL* to access CPU and GPU graphics functions. The Intel® Xeon® processor E3 platform with integrated Intel® IrisTM Pro Graphics and Intel® Quick Sync Video transcoding acceleration provides the performance and open development environment required to drive innovation and create the optimized video delivery systems needed by today's content distributors. And does it with unparalleled density and power efficiency.
The NAB 2015 show provides an opportunity for attendees to see how these technologies come together in new, more powerful industry solutions to deliver video content across the content lifecycle—acquire, create, manage, distribute, and experience.
We've teamed with some of our key partners at NAB 2015 to create the StudioXperience showcase that demonstrates a complete end-to-end video workflow across the content lifecycle. Waskul TV will generate real time 4k video and pipe it into a live production facility featuring Xeon E3 processors in an HP Moonshot* server and Envivio Muse* Live. The workflow is divided between on air HD production for live streaming and 4K post-production for editorial and on demand delivery. The cloud-based content management and distribution workflow is provided by Intel-powered technologies from technology partners to create a solution that streams our content to the audience via Waskul TV.
Other booths at the show let attendees drill down into some of the specific workflows and the technologies that enable them. For example, "Creative Thinking 800 Miles Away—It's Possible" lets attendees experience low latency, remote access for interactive creation and editing of video content in the cloud. You'll see how Intel technology lets you innovate and experiment with modeling, animation, and rendering effects—anywhere, anytime. And because the volume of live video content generated by broadcasters, service providers, and enterprises continues to explode, we need faster and more efficient ways of encoding it for streaming over the Internet. So Haivision's "Powerful Wide-Scale Video Distribution" demo will show how their Intel-based KulaByte* encoders and transcoders can stream secure, low latency HD video at extremely low bitrates over any network, including low cost, readily available, public Internet connections.
To learn more about how content owners, service providers, and enterprises are using Intel Xeon processor E3 based platforms with integrated HD Graphics and Intel Quick Sync video to tame the demand for video, check out the interview I did on Intel Chip Chat recently. And even if you're not attending NAB 2015, you can still see it in action. I'll be giving a presentation Tuesday, April 14 at 9:00 a.m. Pacific time. We'll stream it over the very systems I've described, and you can watch it on Waskul.TV. Tune in.
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