How Brazil is Preparing for a Tidal Wave of Data

Since their inception, sports and data have gone together like peas and carrots - just ask any baseball statistician, basketball strategist, or horse racing aficionado. These days, the ability to analyze massive amounts of data allows teams to fine tune their recruitment and develop true competitive advantage over their opponents.

However, teams and players aren’t the only parties generating data — any large event is going to generate a tidal wave of information, and a month-long, worldwide football tournament is no exception. How can a host country like Brazil prep for the data created by 600,000 frenzied football fans?

Further reading:

German National Football Team Uses Real-Time Analytics for a Competitive Edge

How Sports Teams are Using Big Data to Improve Performance on the Field

3 Ways Football Teams Are Using Technology To Make Players Safer