Is your business a community or a company? That’s the question Chris Anderson, former editor in chief of Wired wants businesses to ask themselves. After leaving Wired, Anderson co-founded 3DRobotics, a company that develops personal drones and unmanned aerial vehicle (UAV) technology. In a recent interview with Boston Consulting Group, Anderson revealed that his small business started as a group of hobbyists and eventually morphed into a larger community. Once people started asking the DIY community if they could just buy the drones, the community developed into a full-on company.
Embrace Disruptive Technologies
Growing businesses can’t afford to remain ignorant of disruptive technologies and opportunities represented by the growing communities surrounding them. When it comes to dealing with disruptive technologies, Anderson’s advice for businesses is simple: “Embrace them.” Leveraging the DIY drone community that helped spawn 3DRobotics is just one example of a business capitalizing on disruptive tech to their advantage. Small businesses can capitalize on new services that run the gamut from manufacturing to accessing new types of small business loans.
Cloud computing is another tech development that businesses can’t afford to ignore. A recent study predicts that 78% of small businesses will be fully adopting a cloud-based business model by 2020. The flexibility a cloud ecosystem offers is ushering in an entirely new way for small businesses to work. Not only is a cloud-based model cheaper and easier to scale with, it has real implications for changing the entire dynamic of a work environment. Whether that means decentralizing the office by embracing more remote work, or enabling employees to continue their education through cloud-based platforms, it’s clear that this technology is sculpting the small business model of the future.
In addition to keeping abreast of new tech and industry developments, small businesses with large aspirations should be actively fostering community around their products. Businesses like 3DRobotics have succeeded by identifying and embracing makers and influencers within their communities.
Businesses need to stay nimble and aggressively participate in the communities surrounding their products. With the landscape for small businesses in constant transformation, the opportunity to engage these communities and embrace new technology has never been greater.
Click here to find out more about how Intel is supporting small businesses and their communities.