How to Make the Most of a Moment With Digital Signage

When Ace of Base sang “I saw the sign and it opened up my eyes” with their number one hit “The Sign” in 1993, they had no idea how eye-opening the namesake of their song would one day become. Now, over twenty years later, technological advances in the Internet of Things (IoT) and field-programmable gate arrays (FPGAs) are leading to digital signs that don’t simply catch your eye, they interact with consumers, gather data, and so much more.

The endless possibility these advances entail for signs and the retail market are the focus of the Digital Signage Expo at the Las Vegas Convention Center, March 28–31, as well as our recent webinar, “Reaching Shoppers in the Moments That Matter.”

What Is #DSE2017?

Since 2004, when it became the first event of its kind, Digital Signage Expo has highlighted advances within the booming industry of the digital signage market. It is now the largest trade show, with the longest history, that puts a focus on signs and features over 200 exhibitors from around the world showcasing hardware, software, delivery, and content for the present and future of digital signage.

Attended by decision-makers looking for signage solutions for both customer- and employee-facing organizations, the show offers an unprecedented opportunity to learn and get ahead of the market with dozens of pre- and post-show events, seminars, educational roundtables, and more.

Implementing Digital Experience Platforms

With web-savvy shoppers who are more informed than ever before, it’s crucial for retailers to connect with them using the best content possible. Technological evolutions now offer retailers unprecedented ability to deliver cohesive messaging across websites, mobile apps, and digital signs with digital experience management platforms. Whether you’re at DSE or not, Intel wants to help you prepare for and understand the advantages of digital signage.

Held on March 16, but available now as a video, see a discussion between Intel Global Senior Industry Advisor David Dobson, the editor of Bradley Cooper, and me, Intel technical sales specialist Dane Oldridge, entitled “Reaching Shoppers in the Moments That Matter.” Register now to view the entire webinar. We focused on the principles of digital experience management and discussed best ways to implement digital experience platforms and important related issues like identifying key touch points where retailers can influence customer decisions, maintain customer engagement, use shopper information and data, and more. It’s a beneficial watch for anyone looking to incorporate digital signage solutions for an enhanced shopper experience into their retail stores, as well as an excellent way to prepare for attending DSE.

If you’re looking to introduce digital signage to reach customers or simply trying to improve your digital experience platform, make sure to swing by the Intel booth at DSE. If you can’t make it, you don’t need to miss out — watch our webinar. Either way, get ready to understand the customer and retailer paths to digital experience management, how digital signage plays a major role in this process, and everything in between.