While the holidays are an exciting time and opportunity for small business owners, the stresses associated with a successful season are numerous. Ever since American Express coined and promoted Small Business Saturday in 2010, the pain points owners must overcome to capitalize on the resulting surge in sales have only increased. Here are the top five most common complaints and how we recommend alleviating the strain:
Extended Operational Hours and Seasonal Hires
Transitioning to longer hours may be difficult, but it’s what customers have come to expect and rely on for their holiday shopping experience. As a result, building a solid team to cover these hours and the customer rush is a necessity. Provide extra incentives to current employees able to take on more hours, and manage time wisely with an All-in-One PC. The key is to work smarter, not longer. When it comes to new hires, start by asking around. Looking to past seasonal hires first can also save you a lot of time when it comes to winning at seasonal hiring.
Old hardware and software can really bog down small businesses during busy times. They also make it more challenging to stay organized internally and operate efficiently. Increase productivity and expedite sales by adding a handy 2 in 1 to the floor, or open up space for extra merchandise and eliminate checkout lines with tablets for mobile point of sale. No matter the size or shape, Intel has affordable tools to enhance the performance of your small business.
It turns out, multitasking is rarely beneficial. It can actually make you less productive and more prone to mistakes. So forget trying to multitask during the holiday rush. Take a breath, and equip your small business team with the appropriate resources to expedite their processes. Consider cloud services like Dropbox and Google Drive for sharing files and collaborating on the move. Go paperless by scanning important documents and use an app like Evernote for note-taking across all your devices. Even taking time for meditation is one of many great tips to boost the productivity of your business this season.
Spreading the Word
Holiday sales and special promotions can be a huge drain on both time and money. Instead of wasting your budget on expensive ads, utilize social media to provide real-time updates on products and offerings. Prepare by checking out like-minded companies and target their followers. Advertising can be a lighter lift on the financial side if you take advantage of these resources.
Remembering to Celebrate
Don’t forget, the holidays are supposed to be a joyful time. Embrace the spirit and do something for yourself as a small business owner and your family, friends, and employees. Keep work enjoyable by being flexible to employee requests and finding ways to celebrate with them. Whether it’s a handsome holiday bonus or a handwritten thank you, there are many ways to show your appreciation for the hard work your employees do all year. The holiday season is the perfect chance.