The role of a corporate web site has evolved. It’s no longer just a static source of information. It’s the place where a company creates and maintains a relationship with the world of customers, business partners, and investors. In 2011 Intel underwent a complete re-imagining of intel.com. Not just a simple redesign of the web site, but a fundamental shift in the way the company markets, sells, and supports products and services through digital channels. In this podcast Arun Sagiraju, Enterprise Solution Architect for Intel IT, talks about the challenges Intel IT faced in restructuring intel.com, the approach the company took, and the results of the new web experience.