Intel Leads the Digital Media Transformation in the 5G Network Era at IBC

I’m excited to once again be a part of the IBC show, which kicks off today in Amsterdam. This annual event gives us a chance to demonstrate new technologies that enable digital media transformation in the 5G network era. Intel will power a range of solutions for user-generated live streaming, on-demand content, and immersive experiences.

We designed our end-to-end portfolio of platforms to foster an open, robust ecosystem across a range of networks. That’s why Intel and our partners at IBC will present a wide range of technology demos, built using the capabilities of the new Intel® Xeon® Scalable processors and the Intel® Xeon® processor E3 v5 family.

Intel will give IBC attendees a close-up look at end-to-end media and visual cloud solutions that help service providers bring new user experiences — such as virtual reality and augmented reality — into the homes and businesses of millions of people around the world. If you can’t come visit, allow me to give you a quick tour of the exciting solutions on display.

Demos on Intel Xeon Scalable processors

Six demos in the Intel booth #B65 in Hall 5 feature solutions based on the recently launched Intel Xeon Scalable processors. As I noted in a July blog post, these new server processors deliver advanced capabilities for the media and broadcast industry — including more cores, more memory, and I/O bandwidth, a “mesh” on-chip interconnect architecture, and built-in accelerators like Intel® Advanced Vector Extensions 512 (Intel® AVX-512).

  • Intel will show high-dynamic-range (HDR) UHD transcoding on Ericsson MediaFirst technologies and decoding using VLC media player on Microsoft Windows 10 RS3.
  • ATEME will demonstrate virtualized video content delivery solution with outstanding encoding performance (up to 75 percent greater when compared to previous-generation Intel Xeon processors1).
  • MulticoreWare features live, high-quality video encoding using their x265 HEVC encoder and UHDkit Encoding Library.
  • eBrisk delivers 4K/HDR video streams leveraging its HEVC encoders.
  • Beamr demonstrates how they encode of six simultaneous live 4Kp60 video streams at better than broadcast quality using their Beamr 5 10-bit HEVC encoder

We’re also excited to feature an enhanced VR experience powered by Intel Xeon Scalable processors that allows viewers to cycle between highlights from two different sporting events in a 360-degree view.

Demos on the Intel Xeon processor E3 v5 family

In six other demos, our partners will demonstrate solutions powered by Intel Xeon processor E3 v5 family-based platforms with integrated Intel® Iris® Pro Graphics and Intel® Quick Sync Video technology.  These include:

  • Entrix will demonstrate 360-degree video encoding and stitching powered by an Intel Xeon Processor E3 v5-based add-in card, the Intel® Visual Compute Accelerator 2 (Intel® VCA 2), that gives users access to a VR experience on their existing set-top boxes.
  • phoenixNAP will show video content transcoded in its edge data center IaaS environment that showcases the capabilities and advantages of streaming from the cloud.

Other demos will be hosted on high-density HPE Edgeline server platforms featuring the Intel® Xeon® Processor E3-1585L v5 — an example of how Intel supports media workloads at the edge as well as in the data center. Ittiam,  GigPeak (now a part of IDT), and Beamr will all present low TCO, high-density HEVC solutions that leverage Intel’s integrated graphics capabilities, while Nokia presents its conditional encoding for adaptive video streaming.

Believe it or not, that’s not all of the action in the Intel booth. Intel and Spin Digital will show how Intel® Xeon® processor-based workstations can decode and play 8K Super Hi-Vision in real time, a resolution that is almost 16x more detailed than HDTV. And in addition to our sports demo, we’ll showcase VR experiences based on “Spider-Man: Homecoming” and the recent Christopher Nolan feature film “Dunkirk”. Enabling amazing VR experiences is a key mission for Intel; our technologies power high-quality VR content production, distribution, and consumption and we are a charter and board member of the VR Industry Forum (VR-IF).

These are all examples of the great things that are happening at Intel to drive the digital media transformation, support exciting user experiences and empower the industry in amazing ways.

If you’re at the IBC show, I hope you can join me for a panel discussion on the future of media on Friday, September 15, held in conjunction with the Huawei Media Industry Forum. Also, be sure to catch our session on Monday, September 18, at 9:30 a.m. on broadcast network transformation, featuring my colleague Caroline Chan, Intel’s vice president and general manager for 5G infrastructure. And to dive down into some of the key technologies driving amazing user experiences as we move into the 5G era, visit our Visual Cloud Computing and Network Transformation sites.


1 Software and workloads used in performance tests may have been optimized for performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems, components, software, operations, and functions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist you in fully evaluating your contemplated purchases, including the performance of that product when combined with other products. All testing performed by ATEME in August 2017 using dual-socket Intel® Xeon® Platinum 8180 processor-based system compared to a dual-socket Intel® Xeon® processor E5-2697 v4 when running ATEME’s TITANLive video encoder.