4 Key Sessions From Barcelona’s Gartner Symposium

Thousands of CIOs and IT decision-makers gathered at the Gartner Symposium/ITxpo in Barcelona last week to learn more about Gartner’s take on the future of IT.

The event theme was "Lead 360: Drive Digital to the Core." The focus was on making digital technology the heart of businesses. Session speakers discussed the potential for new technologies to expand business opportunities, such as autonomous driving and the Internet of Things (IoT), including how these devices can drive business optimization through increased analytics. Naturally, with advancement in IoT devices, concerns about security in the digital age were a frequent topic of discussion.

Intel employees at Intel booth at Gartner Symposium

Peter SondergaardGartner’s SVP and Global Head of Research, outlined in his keynote guidance across four areas to evolve into a digital business:

  1. Modernize IT Systems
  2. Use virtual and augmented reality to engage customers
  3. Build a connected infrastructure to embrace IoT and connected devices
  4. APIs are critical to implementing business policies in a digital world

I attended several key sessions that covered some of Sondergaard’s areas of focus and I’ve highlighted the ones that stood out to me on IT thought leadership. Enjoy!

1. Exponential Organizations: How to Navigate Disruption

Salim Ismail believes that companies who aren't planning for the 21st century won't be around in the future. He spoke to the exponential advances in disruptive technological innovation requiring a new way of doing business, praising smaller companies for their ability to be agile in how they embrace new technology.

Ismail outlined a proven formula he believes has guided companies that are successfully navigating the disruptive landscape. The formula, which he expounds upon in his book "Exponential Organizations", includes:

  1. A Massive Transformative Purpose
  2. S.C.A.L.E. (Staff on demand, community and crowd, algorithms, leveraged assets, and engagement)
  3. I.D.E.A.S. (Interface processes, dashboards, experimentation, autonomy, and social technologies)

A cursory view of these formulas focuses on how transforming leadership by updating their mindset and education is key. Inspiring change at the edges via change-makers and investing and partnering with adjacent innovative companies are two other methods. If you can assess strengths and weaknesses to optimize what your company does well, then you can revise or cut what you don't excel at to successfully navigate the disruptive landscape ahead.

Does your company support the ideals and processes of I.D.E.A.S and S.C.A.L.E? What would it take to make the change required to adopt them?

2. Security 2020: The Future of Cybersecurity

Hosted by Gartner’s research director, John A. Wheeler, Wheeler tackled the increase of cybersecurity and need for risk management technologies. One of the most poignant assessments was employees may unknowlingly pose the greatest threat to security. Evolving culture driven by leadership can allow end users the ability to use security approaches that best work for them, which builds personal accountability and ups security. By assessing risk and building the proper culture, businesses can increase their security.

3. Intel: 3 Steps to Making a Digital Workplace a Reality

The first of two Intel sessions, hosted by Vice President of the Client Computing Group and General Manager of the Business Client Platforms Division Tom Garrison, tackled the evolution of the workplace. As more work goes mobile, the ways we collaborate must adapt without opening vulnerabilities to cyber attacks. Intel has a three-part approach for added mobility with increased security that we presented to attendees.

Tom Garrison speaking at Gartner Symposium in Barcelona

4. Microsoft: Accelerating Digital Transformation

Microsoft Cloud Platform Product Marketing VP Julia White presented case studies on how brands have thrived by leaning into the advancement of digital technology. She pushed a few key ideas: engage customers, empower employees, optimize operations, and transform products. Carlsberg Beer, for example, empowered employees and achieved greater collaboration between their global product team and their global distribution team by using Microsoft’s planner tool in Office 365.

I would like to thank Intel for sending me to the conference, as well as Gartner for putting together such an amazing array of speakers. If you missed the event in Barcelona, there will be another Gartner event in Las Vegas at the end of this month. Intel will be attending Gartner’s Identity and Access Management Summit, which will focus on reimagining IAM to optimize and accelerate digital business.

Make sure to follow @IntelITCenter for updates and highlights throughout the event.

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Lisa Peyton

About Lisa Peyton

Diving into digital marketing during its nascent stage, Lisa Peyton is today among the leaders in the field, particularly so in the Pacific Northwest. Based in Portland, Ore., she serves as Intel’s Global Social Media Strategist. Her hands-on experience includes implementing successful digital strategies for both B2B and B2C campaigns, for brands such as Alaska Airlines, Hewlett Packard Enterprise, Power Rangers and Paul Frank. The quality and breadth of her work has been recognized with several SoMe social media awards. As a pioneer in the social media industry, Lisa has been both guided by the industry’s evolution and had a hand in directing it, capitalizing on the power of social media to increase her clients’ online visibility and overall marketing efforts. She has honed her skills to specialize in comprehensive digital strategies, to include social media strategy and development, brand storytelling, audience engagement and education. Combining a measure of lightheartedness with her social media mastery, Lisa has tweeted as Mad Men character Bobbie Barrett. Her tweeting as the acclaimed AMC show’s notorious vixen garnered national attention and a SAMMY Award nomination.