POS: Then and Now

Remember the credit card imprinter? If you’re a millennial or even a Gen Xer, you might not. The credit card imprinter was a tool that transferred the information on a credit card to a piece of carbon paper, which was then signed by the customer. Later, a bank would charge the transaction to the customer’s account.

Starting to see all the work involved? There were paper trails and plenty of things that could be misprinted or lost. And while the system was convenient for customers, it was more than a little difficult for businesses. In addition to all the extra hassle, there were significant security risks. When dealing with customer information that only exists on paper and changes hands often, there are plenty of opportunities for security breaches and fraud.

Today’s modern POS systems show that we’ve come a long way since the trusty imprinter. This little Throwback Thursday is a look into POS’s past, and a glimpse into the future. (Spoiler alert: It uses a lot less paper.)

Retail’s Growing Pains

As retail has transitioned away from more analog forms of point of sale equipment, transaction speeds have only grown faster. Stores are able to turn over more product more rapidly. But as customers have started to navigate towards online shopping, retailers need new POS tools to ensure that the in-store experience is as pain-free and seamless as possible. These tools also need to be secure to ensure that customer data is protected.

New POS Systems Save the Day

New POS systems allow retailers to bring purchasing tools to wherever the customer is, whether it’s on the showroom floor or elsewhere in the retail journey. Part of competing in an omnichannel world is bringing the best possible personalization to customers, and there’s no better way to do that than with face-to-face interactions.

Intel partners with several companies to create powerful and secure mobile point of sale devices that can supercharge your sales floor.

We’re also very cognizant of the need for stringent security and customer protection. Services like our Intel Data Protection Technology for Transactions bake customer data protection into the devices it inhabits.

That’s the truth of things: We’ve moved past the ol’ cha-chunk of the credit card imprinter to a whole new world of secure POS possibilities. Find out more about next generation POS systems on our solutions page, and don’t forget to read about more exciting retail topics on the IT Peer Network.

Published on Categories RetailTags , ,
Anne Van Hulle

About Anne Van Hulle

Anne Van Hulle is a U.S. retail campaign manager with 7 years of experience at Intel. In her current role, Van Hulle manages the North American retail vertical segment. During her career at Intel, she has led B2B media activities for North America including IT publisher partnerships, search engine marketing, social media, native advertising, and lead generation activities. Through her insight as an avid shopper, technology lover and as a millennial, Van Hulle has strengthened her experience in retail store technologies and shares her expertise and passion with retailers through her work at Intel. Van Hulle graduated from Willamette University with a Bachelor’s degree in economics, and from Willamette University’s Atkinson Graduate School of Management with a MBA in marketing. Outside of work, Van Hulle’s curiosity and diversity in her activities has no boundaries, but some of her favorite pastimes include dragon boating, running, shopping and enjoying a microbrew while listening live to a local band. You can follow Anne on Twitter: @annecvh and continue the retail conversation by following @Retailerinsight and visiting our retail community page http://itpeernetwork.intel.com/retail/.