Securing the Mobile POS in Retail

FZ R1.JPG

Embrace secure retail.  Embrace mobile point-of-sale:

As we are all aware this October the standards for securing retail transactions will shift to EMV in the US. The standard will define a new era in credit card purchases by making them more secure.  With the rollout of any new standard there are bound to be opportunities for suppliers to seize the moment and deliver innovation.  The new Panasonic FZ-R1 mobile point-of-sale (mPOS) 7” tablet includes EMV reader for securing payments. The advantages of the FZ-R1 stems not only from its ability to be used in-hand or in-cradle for the countertop, to its rugged design, the encryption magnetic stripe reader and the Near Field Communication (NFC) payments acceptance for Google Wallet and Apple Pay.  In my opinion that is innovation.  Anytime a company can make its products easier for adoption it gives them an advantage.  With the transition to EMV, the liability shifts from credit card companies to retailers.

As a consumer, we desire to have a smooth shopping experience.  The winners will be those retailers that can offer the most seamless experience from sofa-to-store front.  As a result Retailers are re-evaluating their mPOS platforms.  In most cases technology that is thoroughly integrated, based on industry standards and offer a clear upgrade path typically win out.


Published on Categories Archive
Michael Taylor

About Michael Taylor

Senior Marketing Manager at Intel. Mike Taylor is a senior marketing manager with 23 years of experience at Intel. In his current role, Taylor is focused on delivering innovative mobile solutions to the retail vertical segment. His extensive experience includes working with leading companies across hardware OEMs, with software developers, and with industry groups across numerous audience segments. During his career at Intel, Taylor has repeatedly led feature-rich products to market through all sales channels. His strong industry marketing perspective includes key strategic engagements with industry leaders. Taylor started his career at Intel as a small business program marketing manager and subsequently went on to become a consumer platform manager, a smart TV platform manager, and a retail and enthusiast marketing strategist, prior to his current role. His specialties include online marketing demand generation programs, consumer electronics marketing, B2B and B2C product launches, and technology adoption. Taylor graduated from Oregon State University with a Bachelor’s degree in marketing, and from the Oregon Graduate Institute with MS of management, marketing. You can follow him @MATaylor67 on Twitter.