Embrace secure retail. Embrace mobile point-of-sale:
As we are all aware this October the standards for securing retail transactions will shift to EMV in the US. The standard will define a new era in credit card purchases by making them more secure. With the rollout of any new standard there are bound to be opportunities for suppliers to seize the moment and deliver innovation. The new Panasonic FZ-R1 mobile point-of-sale (mPOS) 7” tablet includes EMV reader for securing payments. The advantages of the FZ-R1 stems not only from its ability to be used in-hand or in-cradle for the countertop, to its rugged design, the encryption magnetic stripe reader and the Near Field Communication (NFC) payments acceptance for Google Wallet and Apple Pay. In my opinion that is innovation. Anytime a company can make its products easier for adoption it gives them an advantage. With the transition to EMV, the liability shifts from credit card companies to retailers.
As a consumer, we desire to have a smooth shopping experience. The winners will be those retailers that can offer the most seamless experience from sofa-to-store front. As a result Retailers are re-evaluating their mPOS platforms. In most cases technology that is thoroughly integrated, based on industry standards and offer a clear upgrade path typically win out.