One of the biggest challenges facing retailers is shopper engagement – it has been challenge for decades. However, the shopping experience has become further complicated due to various shopping channels now ever more present. Furthermore, the power has shifted to consumers via the wide spread adoption of the smartphone. The smartphone has become the primary tool, used extensively throughout the shopping journey. According to Deloitte’s 2015 Holiday Survey 78% of American shoppers plan to use their smartphones during holiday shopping. The chart below illustrates the importance of smartphone usage this holiday season. The vast majority of shoppers, as many as 60%, will begin their shopping experiences by conducting research online; either at home, on their smartphone or both.
So, how do retailers remain relevant? It ties back to the shopping experience and making it more engaging. My colleague Tim Allen (@TimIntel and #TechTim to keep up with the latest with Intel and SAP.) recently penned a blog highlighting how Intel and SAP are working together to deliver data-driven insights to improve shopper engagement. As a part of an overall strategy retailers must consider their approach to store floor technologies in combination of deploying and end-to-end IOT solutions.
By deploying and enabling store associates with mobile technology promotes “shoulder-to-shoulder” selling – and shifts the source of power and information from the shopper. It is through the usage models of; clienteling , sales assist and mobile point-of-sale in conjunction with the deployment of interactive kiosk, smart sensors and memory mirrors that enable retailers to create an IOT retail network, rich in data. By mining this data a retailer is better able to understand preferences, trends, and the hottest products on the store floor in a real time way that hasn't been possible before. A retailer deploying SAP HANA, on Intel® Xeon® processors, has the power to run both analytical and transactional workloads on the same infrastructure, and in memory. The advantage to retailers is two-fold. First, it has the potential to lower infrastructure costs for the IT dept. Secondly, it means the operations team will be able to have transactional information available for analysis as soon as it is processed, resulting in a more thorough understanding of a particular sales cycle or promotional activity.
Secondly, It is becoming abundantly clear that retailers who understand the value of accessing real-time data are better able to differentiate themselves from their competitors. Last year while attending NRF 2015, I had a chance to participate in a retail store tour, witnessing firsthand retailers deploying both store floor technologies in combination to capturing data in real time for catering a personalized shopping experience. These retailers are able to engage the shopper at a more meaningful level while offering personalized shopper experiences.
Interested in learning more about Intel’s retail solutions? Visit our website Intel.com/retail and join us at the National Retail Federation (NRF) annual conference, held January 17-20. 2016 in New York City. Stop by the Intel booth #2543 to say hello and let us show you how Intel is revolutionizing retail.
Follow me at @MATaylor67 or read what my colleagues are saying in the Intel communities