The Power of In-Person Networking for Small Businesses


You’ve heard the saying, “work smarter, not harder.” Though a great sentiment, to do more than survive as a small business owner, you have to work smarter and harder.

In the age of LinkedIn, Twitter, Facebook, and half a dozen other online networking tools, it’s easy to dismiss in-person networking as a relic of a bygone era. But face-to-face networking is still important for small businesses, even today.

The Value of Human Connections

We have an increasingly virtual business world, but just because you can do everything remotely, doesn’t mean you always should. Online tools give you a wider reach, which is critical for entrepreneurs, and the Internet makes it easier to find and connect with people you might never meet otherwise. But real-life networking is important, too.

In fact, if you haven’t yet tried much in-person networking, you’ll be shocked at the difference in the quality of contacts you’ll make and the lasting power of the relationships you’ll build.

Get the Most out of Conferences and Events

Conferences and networking events pack a lot of value in a very short period of time. By investing just a day or two into a networking event, you’ll reap huge rewards. Not only will you meet peers in your industry, you’ll also discover new trends and opportunities that will help your business grow. Panels and presentations are a great way to access meaningful information on increasing productivity, improving customer engagement, and everything else related to succeeding as an entrepreneur in a digital world.

To help small business owners leverage the power of in-person events, Intel has partnered with Microsoft and HP to present the Accelerate Your Business event series. The next Accelerate Your Business event will be in Chicago on March 31, but if you can’t make that date, don’t worry. There’s another Accelerate Your Business event in Denver on May 4.

Devices Can Help

That’s all not to say you can forget about the tech aspect. The rapidly evolving digital world can cause anxiety for many entrepreneurs, so if you’re one of them, don’t fret. The right devices, combined with streamlined, secure systems and a strong network of fellow entrepreneurs, can help you succeed. Interested? Intel’s tools will help you discover a Better Way to Work, and then check out the latest devices to discover all the ways tech can help you use networking to its fullest potential.

For more information on using tech and networking as a small business owner, check out the Accelerate Your Business page from Entrepreneur. What kinds of in-person networking events have you tried? What’s been the most successful for you? We’d love to hear about your experiences! Find us on Twitter at @IntelSmallBiz, and follow the #acceleratebiz hashtag.

Intel is here to help your small business succeed. Check out our website to discover IT solutions tailored specifically to help your small business grow.