The Power of Touch in the Hands of the Enterprise

Have you ever heard the term “Generation Moth” before? It refers to our current generation of children, the kids who walk up to arcade games and try to swipe the screen instead of pushing the buttons or grabbing the joystick. They are the generation raised on touchscreen technology; they will adapt to it and expect it on an intuitive level. But if you think this is regulated to our children, you’re missing what’s happening in the world around you. More importantly, you’re missing the future of business.

There’s a simple reason why touch has been changing the face of healthcare IT for years now — the more we can interface with our devices on a subconscious level, the easier it is and the more personalized it feels. Technology that responds to natural movement is far preferable to technology that requires a forced, manual process. It allows us to act freely and focus on things at hand. In healthcare, that has enabled patients to have more interactive, empowering visits with doctors. In the enterprise, that equates to operational efficiency and greater employee engagement.

Many businesses have already come to recognize the value of the touch interface out of sheer necessity. Smartphone ownership is through the roof and more BYOD policies are allowing for personal devices at work; combine that with consumerization and the surge of Millennials in the workforce, and you’re left with the need for touch optimization.


For the businesses resisting this, consider the following scenarios while keeping in mind the simplicity of a touchscreen: taking notes in a meeting, sketching designs, building and delivering presentations, training new employees, comparing dashboards, etc. Think about all the tasks your employees complete over the duration of the day, and then think of the time they could save if they could input all information in one manner.

Usability testing on the Ultrabook revealed that 77% of users defaulted to the touchscreen function if given the option between inputs. If your staff is asking for a simplification of processes, consider how Intel processor-based 2 in 1 devices can offer the touch experience you need to help your employees thrive. Watch as they reap the benefits of an engaging, collaborative user experience that maximizes comfort and minimizes time wasted.

For a helpful infographic on the power of touch in the enterprise, see “Why Your Business Needs Touch.”

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