The strategy of consumerization: Act or be acted upon

Managing the Changing IT Landscape: Constant Change Keeps On Coming

In today’s business world, it’s sink or swim. The changes brought by consumerization—grand-scale changes that keep on coming—are disrupting the industry in new ways. Responding is not optional; it’s time for IT leaders to take charge.

What worked yesterday may not work today

Change has become the new mode of survival. It makes me think of a quote by one of my favorite authors, Stephen Covey, who challenges us to take charge: “Will we act upon life, or will we merely be acted upon?” A recent article in has a similar take for the IT industry: CIOs must either “disrupt or be disrupted.”

The bottom line is that what worked before may no longer cut it. The article uses Netflix as a key example: This one-time major disruptor is now struggling to maintain its position with tough competition coming from Amazon, YouTube, and Hulu. Netflix initially tried to rebound with pricing and subscription changes, but angry customers responded promptly with their cancellations. In other words, Netflix was acted upon, and their business model was disrupted by external forces.

Tackling consumerization, starting with users

BYOD is the primary force changing the world of IT: Users want more freedom to choose their own devices—and sometimes services—to accomplish their jobs. And it’s constantly changing. To succeed, IT organizations must go beyond Bring Your Own Device (BYOD) initiatives and fully embrace consumerization with all that it entails. 

At Intel, we firmly believe the answer lies with a renewed focus on users. We recently published our perspective on the Future Implications of Consumerization in the Enterprise. With a proactive effort to improve the user experience, IT can empower users to create, consume, and share data using a range of devices at any time, in any environment—ultimately driving business productivity. And, as we see in the Netflix example, there’s no time to wait. IT must gain the control it needs today, while becoming an innovative, strategic partner that is integral to helping the business maintain a competitive edge.

When it comes to consumerization, are you acting or being acted upon? Do CIOs have the charter and organizational partnerships to drive strategic innovation?

#Consumerization #vision #innovation