In recent years, the rise of e-books and online shopping seemed to signal the death knell of physical bookstores. How could old-school shops compete with the convenience and immediacy of new technology? Galleria Rizzoli, one of Milan’s most famous and oldest bookstores, chose to embrace technological change to make its business more useful, engaging, and personal. The Galleria partnered with Intel to recreate its shop as an interconnected shopping experience, drawing more visitors and increasing sales by 40 percent in the month following reopening.
So how did they do it?
Technology to Inform and Engage Customers
Store leaders knew they needed to retain and enhance the feeling of community at Galleria Rizzoli. They installed video walls that provide wayfinding, store news and upcoming events to help customers make the most of their visit. The displays are managed by servers powered by the Intel Xeon processor E5-2620 v2, which also support data management and storage.
Throughout the store, 10 Acer Iconia Tab 8 tablets were installed to help customers browse the extensive collection and find directions to desired sections. If customers aren’t near a tablet, they can pull out their phone and find their way with the BOOKtoBOOK app, designed by the store and available for Android and Apple users.
Technology to Support Staff
Flat-screen monitors were installed at all customer information desks to deliver news, videos, and advertising. Mini PCs powered by 4th generation Intel Core i5 and Intel Core i3 processors were attached to the back of each monitor to allow staff to control the displays, freeing up valuable workspace. The Mini PCs make it easy for all staff members to control the screens and give them more time to provide world-class service to store guests.
Tech to Boost Sales
The Intel-Galleria collaboration preserved the bookstore’s open, welcoming feel while incorporating modern technology to delight Milan’s booklovers and guests from around the world. And the investment is paying off: In the first month of the rollout, the store saw 70,000 guests walk throughs its doors.
With its new infrastructure in place, Galleria Rizzoli is now poised to stay on the cutting edge of technology innovations for the future, ensuring relevance and rich guest experiences for years to come.
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