This Bookstore Lets You Browse and Buy with Intel Technology

In recent years, the rise of e-books and online shopping seemed to signal the death knell of physical bookstores. How could old-school shops compete with the convenience and immediacy of new technology? Galleria Rizzoli, one of Milan’s most famous and oldest bookstores, chose to embrace technological change to make its business more useful, engaging, and personal. The Galleria partnered with Intel to recreate its shop as an interconnected shopping experience, drawing more visitors and increasing sales by 40 percent in the month following reopening.

So how did they do it?

Technology to Inform and Engage Customers

Store leaders knew they needed to retain and enhance the feeling of community at Galleria Rizzoli. They installed video walls that provide wayfinding, store news and upcoming events to help customers make the most of their visit. The displays are managed by servers powered by the Intel Xeon processor E5-2620 v2, which also support data management and storage.

Throughout the store, 10 Acer Iconia Tab 8 tablets were installed to help customers browse the extensive collection and find directions to desired sections. If customers aren’t near a tablet, they can pull out their phone and find their way with the BOOKtoBOOK app, designed by the store and available for Android and Apple users.


Technology to Support Staff

Flat-screen monitors were installed at all customer information desks to deliver news, videos, and advertising. Mini PCs powered by 4th generation Intel Core i5 and Intel Core i3 processors were attached to the back of each monitor to allow staff to control the displays, freeing up valuable workspace. The Mini PCs make it easy for all staff members to control the screens and give them more time to provide world-class service to store guests.

Tech to Boost Sales

The Intel-Galleria collaboration preserved the bookstore’s open, welcoming feel while incorporating modern technology to delight Milan’s booklovers and guests from around the world. And the investment is paying off: In the first month of the rollout, the store saw 70,000 guests walk throughs its doors.

With its new infrastructure in place, Galleria Rizzoli is now poised to stay on the cutting edge of technology innovations for the future, ensuring relevance and rich guest experiences for years to come.

Read the full Galleria Rizzoli case study here. To discover the best device for your small business, click here.

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Paul Butcher

About Paul Butcher

Paul Butcher is a marketing manager with 22 years of experience at Intel. In his current role as one of Intel’s retail strategists, Butcher delivers insights and direction for Intel and Intel’s customers on the current and future state of the retail vertical. Butcher’s passion is in the area of fostering loyalty by exceeding consumer expectations. His informed perspectives are not only shaped by his store floor experiences but also through his training and experience as a clinical counselor, financial analyst and marketing roles. His vast experience is complemented by his technical understanding of store floor technologies, networking, wireless broadband, PC and server management. Butcher actively maintains a network of forward-thinking retail visionaries in the retail industry as well as the university, analyst, SI, ISV, SP, consulting, and OEM ecosystem. Butcher is a faculty member with the International Institute for Analytics retail analytics research council. He received his Bachelor’s degree in psychology from Linfield College and an MBA from Portland State University. You can follow him @greatretail on Twitter.