What Does Consumerization Mean to You?

Managing the Changing IT Landscape: Consumerization

Believe it or not, “consumerization” was first used as a term in 2004. A team published a paper for the Leading Edge Forum that year called The Consumerization of Information Technology (David Moschella, Doug Neal, John Taylor, and Piet Opperman).

Today, consumerization is a pervasive topic across the tech industry. It’s a powerful force that is shaping enterprise business, IT, and the technology landscape—and it’s expected to continue for the next several years.

As individuals, we want (and often expect) to have the same choice and experience with the technology we use at work as we do at home. This powerful concept is driving change, and while it may sound simple, it’s having a profound impact on IT organizations and businesses.

Over the course of the next several months, I want to kick off a conversation about consumerization. Let’s explore this topic. You can share your insights, experiences, beliefs, and challenges—and I will also ask other Intel experts to weigh in.

BYOD: A small piece of the pie

Many people think consumerization is synonymous with bring your own device (BYOD), but it’s so much bigger than that.


As you can see here, it’s also much more than technology or devices—it’s really about business. For example, mobility, experience, productivity, and choice are a few standouts for me. It’s also interesting to note the contrast between these words above and the actual devices and products, which garner less emphasis. (Truth in advertising: I created this word cloud to capture my personal perspectives on this topic after a few years of focus and immersing myself in this discussion with others across the industry.)

It’s all driven by technology

Tying this all together is the fact that the technology innovation is driving consumerization. So while the benefits and experience surface first, these things are made possible by the explosion of new devices. As IT moves into this unfamiliar territory, there’s an opportunity to shape the user experience by finding the right device for the job.

Mobile employees may need a full-featured laptop that is powerful, yet lightweight and portable. Task workers—think manufacturing shop floor or doctor’s office—may need the flexibility of a tablet that is designed for constant, full-shift use, with an extended battery life. By finding and supporting the right device, IT can give users what they want while getting the security and control they need.

And this is just the tip of the iceberg. Some of the things I want to discuss in future conversations include financial impact, stipends for BYO, and the benefits of different support models.

What does consumerization mean to you? Which consumerization topics are most important? Please weigh in below.

Chris @chris_p_intel
#Consumerization #CoIT