So, you’re building an internal mobile app for your enterprise. Congratulations! Many companies have begun to reap the benefits of developing mobile apps for their own workforce and there are huge upsides to getting in the game while the ecosystem is so vibrant. So, now what?
CIO.com recently cited an SAP study that determined nearly 80 percent of mobile apps are abandoned after their initial use. If you want to build an app that your employees actually use, there are a few things to consider before diving head-first into the fray.
While it might not seem obvious, you still have to develop a plan to market your app to your own workforce. The age-old marketing bedrock of product, promotion, and distribution are still incredibly important when developing internal software. If you don’t have a good plan to communicate the value of what you’re building for your company, it will be reflected in your adoption rate.
Another crucial factor when developing apps for the enterprise is distribution. If you’re building a proprietary app with functionality that pertains only to your internal staff, you may not want to push the product through the iOS App or Google Play stores. While it may seem obvious to your development team, it’s crucial to properly communicate how your employees can find and install your app. Since most users are only familiar with the dominant methods of app distribution, a central part of your marketing message should be crafted around how your method of distribution and updates may differ from what your employees are accustomed to.
As with any tool your dev team puts into production, it’s important to build an analytics component into the back end. By giving your team a window into user activity and adoption rates, you can make smart decisions when developing features and choosing when to push updates. Additionally, you may be able to determine real ROI based on any kind of productivity metrics you can build into your software.
By taking a smart approach to developing, marketing, and distributing your app, you can mitigate many of the frustrations and roadblocks that are inherent in app development.
For more of Intel’s insights into mobile computing trends, check out this case study. If you’re in search of more on enterprise mobility, we have resources for you here. To continue the conversation on Twitter, follow us at @IntelITCenter or use #ITCenter.